HF4004 (Legislative Session 94 (2025-2026))
Explore Minnesota councils membership modified.
Related bill: SF3663
AI Generated Summary
Purpose
- Update and broaden the governance structure for Minnesota’s Explore Minnesota programs. The bill aims to improve tourism and economic development by expanding who sits on the advisory councils, emphasizing diversity, equity, inclusion, and accessibility, and modernizing how meetings are held (including remote participation).
Main Provisions – Explore Minnesota for Business Council
- The director is advised by the Explore Minnesota for Business Council, comprised of up to 14 voting members appointed by the governor for four-year terms. The executive director of Explore Minnesota and the commissioner of employment and economic development serve as co-chairs.
- Representation on the council includes:
- Three representatives from Minnesota-based companies with more than 100 employees, covering key industries (health care, technology, food and agriculture, manufacturing, retail, energy, and support services).
- Two representatives from statewide or regional marketing or business association leadership, including leadership from the Iron Range and nonprofits focused on economic development or human resource management.
- One representative from Minnesota colleges or universities (staff/faculty leadership, student leadership, or alumni association).
- One member representing Minnesota’s small business or startup/entrepreneurial sector (must have started at least one Minnesota-based business in the last five years and employ at least 20 people).
- Two representatives from Minnesota Indian Affairs Council and Minnesota Tribal leadership (including casino management).
- Two representatives from Minnesota’s Ethnic Chambers of Commerce Leadership and the Minnesota Chamber of Commerce (including at least one Dakota representative and one Ojibwe representative).
- One at-large representative in the field of general marketing, talent attraction, or economic development.
- One representative from the Minnesota Chamber of Commerce and one representative from the Department of Employment and Economic Development (the latter must be the commissioner, deputy commissioner, or an assistant commissioner).
- The council’s purpose is to promote livability, workforce development, and economic opportunity in Minnesota, advising Explore Minnesota for Business on marketing efforts with a strong emphasis on diversity, equity, inclusion, and accessibility.
Main Provisions – Explore Minnesota Tourism Council
- The director is advised by the Explore Minnesota Tourism Council, consisting of up to 35 voting members appointed by the governor for four-year terms, with the director of Explore Minnesota Tourism serving as chair.
- The council’s voting membership includes:
- Fourteen representatives from statewide tourism-related associations (e.g., bed and breakfast establishments, golf, festivals and events, counties, convention and visitor bureaus, lodging, resorts, trails, campgrounds, restaurants, craft beverage establishments, chambers of commerce, chambers serving underrepresented communities, and Tribal nations).
- Five representatives from each of the state’s tourism marketing regions (designated by the office).
- Ten representatives from the tourism business sector (covering transportation, retail, travel agencies, tour operators, travel media, convention facilities, arts and culture, sports, outdoor recreation, and tourism businesses owned by representatives from underrepresented communities).
- Ex officio nonvoting members, including at least one member from the University of Minnesota Tourism Center, plus four legislators (two from each house; one from each of the two largest party caucuses in each house), and other persons designated by the governor.
- The council’s mission is to promote Minnesota tourism by supporting, maintaining, and expanding both domestic and international travel to generate higher visitor spending, tax revenue, and employment.
- Membership terms can be coterminous with the governor for half the members and end for the other half on the first Monday in January one year after the governor’s term ends; members may serve until their successors are appointed and qualified, and members are not paid.
- The council must meet at least four times per year (with flexibility for additional meetings) and may use telephone or other electronic means for meetings if certain conditions are met (including a roll-call vote, clear audio for participants and the public, and at least one member physically present at the meeting location). Remote participation counts for quorum, and remote observers may monitor meetings where feasible. If remote attendance is used, the council may require attendees to cover marginal costs.
- Notice requirements for meetings held by electronic means follow existing state law (section 13D.04).
Administrative and Operational Details
- The bill adds explicit language about diversity, equity, inclusion, and accessibility in council advisory roles.
- It codifies remote meeting rules, roll-call voting, and explicit notice/participation requirements to ensure transparency and public access.
- It sets term structure and vacancy filling guidelines, aligned with other state statutes (e.g., vacancies per section 15.059).
- It clarifies that council members are not compensated but may be reappointed.
Significant Changes to Law and Impact
- Expanded and diversified membership on both Explore Minnesota councils to include more industries, tribal nations, ethnic chambers, underrepresented communities, and DEI-focused perspectives.
- Formalizes the leadership structure with co-chairs drawn from the agencies and broadest possible representation.
- Strengthens the use of remote/hybrid meeting options while preserving public notice, accessibility, and transparency.
- Positions Explore Minnesota Council activities to more explicitly support livability, workforce opportunity, and inclusive economic development in Minnesota.
Relevant Terms - Explore Minnesota for Business Council - Explore Minnesota Tourism Council - diversity, equity, inclusion, accessibility - coterminous with the governor - co-chairs: executive director of Explore Minnesota and commissioner of employment and economic development (DEED) - Minnesota Indian Affairs Council - Dakota representative - Ojibwe representative - Iron Range - ethnic chambers of commerce - Minnesota Chamber of Commerce - University of Minnesota Tourism Center - tourism marketing regions - tourism-related associations - underrepresented communities - roll-call votes - remote/ electronic meetings - section 13D.02 and section 13D.04 (notice and meeting rules) - vacancies and section 15.059
Bill text versions
- Introduction PDF PDF file
Past committee meetings
- Workforce, Labor, and Economic Development Finance and Policy on: March 10, 2026 08:15
Actions
| Date | Chamber | Where | Type | Name | Committee Name |
|---|---|---|---|---|---|
| March 05, 2026 | House | Action | Introduction and first reading, referred to | Workforce, Labor, and Economic Development Finance and Policy |
Citations
[
{
"analysis": {
"added": [
"Up to 14 voting members appointed by the governor for four-year terms, including the executive director of Explore Minnesota and the commissioner of employment and economic development who serve as cochairs.",
"Three representatives in marketing, human resources, or executive leadership from Minnesota-based companies with more than 100 employees representing key industries (health care, technology, food and agriculture, manufacturing, retail, energy, and support services).",
"Two representatives from statewide or regional marketing or business association leadership, the Iron Range, and nonprofits focused on economic development or human resource management.",
"One representative from a Minnesota college or university (staff, faculty leadership, student leadership, or alumni association).",
"One member representing Minnesota's small business or startup and entrepreneurial industry who has started at least one Minnesota-based business in the last five years and has at least 20 employees.",
"Two representatives from the Minnesota Indian Affairs Council and Minnesota Tribal leadership including casino management.",
"Two representatives from Minnesota's Ethnic Chambers of Commerce Leadership and the Minnesota Chamber of Commerce (including one Dakota representative and one Ojibwe representative).",
"One at-large representative in the field of general marketing, talent attraction, or economic development; a representative from the Minnesota Chamber of Commerce; and a representative from the Department of Employment and Economic Development who must be the commissioner, deputy commissioner, or an assistant commissioner."
],
"removed": [
"Replaces any prior, non-specified membership structure for the Explore Minnesota for Business Council with the enumerated categories above."
],
"summary": "This bill amends Minnesota Statutes 2024 section 116U.242 to establish the Explore Minnesota for Business Council with a defined governance and membership structure intended to promote livability, workforce and economic opportunity, including a co-chair framework and diverse representation from industry, associations, tribal leadership, and higher education.",
"modified": [
"Reconstitutes the governance and membership framework for the Explore Minnesota for Business Council, establishing formal appointment terms (four-year terms) and co-chair roles."
]
},
"citation": "116U.242",
"subdivision": ""
},
{
"analysis": {
"added": [
"Up to 25 voting members appointed by the governor for four-year terms (with the director of Explore Minnesota Tourism serving as chair).",
"Fourteen representatives from statewide tourism-related associations (e.g., bed and breakfast establishments, golf, festivals and events, counties, CVBs, lodging, resorts, trails, campgrounds, restaurants, craft beverage establishments, chambers of commerce, chambers for underrepresented communities, and Tribal nations).",
"Ten representatives from the tourism business sector (transportation, retail, travel agencies, tour operators, travel media, convention facilities, arts and culture, sports, outdoor recreation, and tourism business owners from underrepresented communities).",
"One or more ex officio nonvoting members including at least one member from the University of Minnesota Tourism Center.",
"Four legislators, two from each house, one from each of the two largest political party caucuses in each house, appointed according to the rules of the respective houses, and other persons as designated by the governor."
],
"removed": [
"Eliminates or replaces prior, unspecified structure of the Tourism Council with a revised composition and governance model."
],
"summary": "This bill amends Minnesota Statutes 2024 section 116U.25 to reorganize the Explore Minnesota Tourism Council, defining its composition and governance to promote Minnesota tourism.",
"modified": [
"Specifies a defined balance of representation (statewide associations, regional/business seats, and Tribal/underrepresented community representation).",
"Adds ex officio and legislative participation with vacancy and appointment rules to align with statutory governance practices."
]
},
"citation": "116U.25",
"subdivision": ""
},
{
"analysis": {
"added": [
"Cross-references an existing vacancy-filling framework rather than creating a new process within this bill."
],
"removed": [],
"summary": "The bill references the mechanism for filling council vacancies as provided in Minnesota Statutes section 15.059.",
"modified": [
"Incorporates a cross-reference to an existing statute for vacancy procedures rather than altering that process in this bill."
]
},
"citation": "15.059",
"subdivision": ""
},
{
"analysis": {
"added": [
"Inclusion of open meeting and public access considerations when meetings are conducted remotely."
],
"removed": [],
"summary": "The bill references sections governing notice and public accessibility when meetings occur by telephone or other electronic means, citing 15.44 for related open meeting requirements.",
"modified": [
"Aligns remote meeting procedures with existing open meeting requirements under 15.44."
]
},
"citation": "15.44",
"subdivision": ""
},
{
"analysis": {
"added": [
"Explicit reference to remote meeting access standards as part of the council’s meeting practices."
],
"removed": [],
"summary": "The bill references 15.441 in relation to remote meeting provisions and open access when meetings are held by telephone or electronic means.",
"modified": [
"Incorporates 15.441 provisions to ensure compliance with remote meeting accessibility requirements."
]
},
"citation": "15.441",
"subdivision": ""
},
{
"analysis": {
"added": [
"Permission for conducting meetings by telephone or electronic means if compliance with 13D.02 is impractical, with conditions such as audible participation, roll-call voting, and keeping records."
],
"removed": [],
"summary": "The bill allows meetings by telephone or other electronic means and sets conditions to ensure participation and quorum when compliance with section 13D.02 is impractical.",
"modified": [
"Adjusts meeting practices to accommodate remote participation in a manner consistent with open meeting laws."
]
},
"citation": "13D.02",
"subdivision": ""
},
{
"analysis": {
"added": [
"Links notice timing and method to the 13D.04 framework for public meeting notices."
],
"removed": [],
"summary": "The timing and method of providing notice for meetings is governed by Minnesota Statutes section 13D.04, as referenced in the bill.",
"modified": [
"Ensures compliance with 13D.04 for notice requirements related to meetings, including remote participation where applicable."
]
},
"citation": "13D.04",
"subdivision": ""
}
]Progress through the legislative process
In Committee